How to Find a Briliant Copywriter
If you want to generate an income on the internet, you are going to need a site. If you want that website to help you bring in money, it needs to be extremely well written. Unless you're good at copywriting already it's wise to hire someone who is experienced to compose the text on your web site. An expert copywriter can help you rake in far more money than you could ever hope to see if you attempted to write the text yourself. Evidently, not all copywriters are born equal. Some of them are crazily gifted. Some dream of having talent but are merely trying to make some money because they've heard that online copywriting is easy. Here is how you will be able to know the difference.
Does the copywriter have his or her own web site? Any copywriter who wants to create web copy must have a website that contains their writing bio, a resume, a couple of samples and anything else they want to share. If the writer doesn't have his or her own web site, how are they going to be able to help you create yours? Look at the copy on their website as well. If it is replete with errors this is a terrible sign.
How well do you respond to the copy on the copywriter's site? This is more involved than merely finding grammatical errors and syntax errors. Does the web site copy trigger an emotional response as you read it? Does it make you warm up to him or her? Does the copy make you want to follow up and find out more about them? Does the website copy make you want to jump to employ them as soon as possible? Does it make you feel like you have to get out of there? Does the website copy push you to be angry? These are all important reactions and you should heed to them.
Carry out some background research on the copywriter. Try to look for reviews on online discussion boards and third-party websites. It's extremely likely that the only reviews you will find on the writer's site are going to be positive. Conduct a search for the copywriter's name to determine if any reviews or testimonials pop up in places that are not run or that cannot be manipulated by the writer. These reviews deserve special attention. You must also request the writer for a couple of references. Make sure that you follow up this post and really contact those references so that you can ask for an honest opinion from them.
Make sure you spend some time reading through the samples supplied by the writer. Try asking the writer to send you some samples that aren't read here already provided on the website. This is especially vital if the copywriter claims he or she is an expert in a certain field. If the writing is vague and reads like a regurgitated Wikipedia article, it is time to move on.
You have plenty of options available to you when you're trying to see whether or not to employ a copywriter. It's essential to carry out your due diligence and look beyond the writer as a person and discover what you can about his or her reputation and character.